Direct-to-Consumer (DTC) Strategy
Proven Marketing Strategy
Building massive brand awareness and consumer connectivity though social and content marketing, supported by highly targeting advertising
Our Strategy for Driving Growth and Creating Investor Value
Capture headroom for growth within our organization and expand runway to give maximum strategic ramp time.
Expand into new markets and verticals by aggressively pursuing new product avenues.
Responsible capital deployment for maximum investment return.
Upcoming Milestones & Catalysts
Cross-channel content strategy
The Happy Tea Social Machine
Our Marketing Strategies Span Across Search, Social and PR to Leverage Partnerships Across the Value Chain
We have a highly established network of Specialists who our target markets recognize and associate with. Our media influencers create word-of-mouth advertising in a trusted arena. Here we focus on relationships not sales. We want to interact with our followers enthusiastically
Our greatest competitive advantage - they build our prestige and image to attract our target market to drive sales. This platform drives our reach beyond other brands in the market