Building a global house of wellness beverage brands
HAPPY TEA WAS BORN OUT OF DESIRE TO HELP THE CONSUMER
Michael Gonzalez - Founder
"Hi there. I’m Michael, founder of Happy Tea. After struggling with my own issues a few years ago, I started Happy Tea after learning about CBD and the multiple ways that everyday people like you and me use it for. Everyday I strive to be a happier person, and I want the same for you. Everyone at Happy Tea believes strongly in this mission and live it day to day in service to you, our customers. Thanks for listening. Let’s all be a happier society!"
• Created and built Fit Tea and its subsequent related products to become an internationally recognized brand.
• Turned $12,000 in first year on Fit Tea to a $20M a year business.
• Established an innovative, online, direct-to-consumer model that resulted in a rapidly scaling presence with consumers and national blue-chip relationships
• Sales efforts with above model led to $161,511 in additional sales in the first week of its deployment.
• Relationships with many brands, including: Walmart, GNC, Bed Bath and Beyond, Rite Aid and The Vitamin Shoppe.
Founder and CEO of Fit Products, growing the company to an international brand. Established an innovative, online, direct-to-consumer model that resulted in a rapidly scaling presence with consumers and national blue-chip relationships, including Walmart, GNC, The Vitamin Shoppe and More.
Director of RSD Capital, a firm focused on investing nurturing early stage companies through their critical phases of evolution. Valuable business relationships with international financial markets.
Stephen F. Horgan
Senior executive and entrepreneur who has successfully built businesses domestically and internationally. Served in executive positions for The Coca-Cola Company, Coors Brewing and MillerCoors.
Previously 4 years as CEO at Cheribundi beverage, built the business from sales of $3M to $44M and led fund raises. 20+ years at Coca-Cola, including President of Odwalla Inc with over $400M in sales and led over 700 people between production, sales and marketing. Over 2 years leading national sales at MillerCoors.
COO of Happy Supplements since January 2020. Previously Director, Marketing & Events at Cardone Training Technologies and at Tom Ferry International.
Project Manager & Marketing
Strong track record in scaling a successful health and wellness brand. Experienced online marketer and e-commerce expert.
Director of Retail Sales
25+ years in the Retail Distribution Industry. Former executive of NVE International and oversaw the development its Energy and Wellness brands.
Joseph J. Messina
Traditional merchant banking and direct investment activities. Financial and operational background in assisting in the development of growth companies.
Global Brand Marketing, Customer Business Development, Sales, and Emerging Brands professional from The Coca-Cola Company, Miller Coors, and several early stage companies.
29 years of experience leading world-class business teams at Coca-Cola North America, Coca-Cola Enterprises and Proctor & Gamble.